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After a warm welcome from Cathy McCollom, director of the Trail Town Program (and fair-trade coffee from Reilly’s Best in Ohiopyle) Eric Martin ofWilderness Voyageurs in Ohiopyle started things off with a compelling and candid presentation about the challenges and successes his operations have experienced. Being in the business of “eco-travel,” over the past nine years he has been incorporating sustainable practices at his rafting company, retail store, Falls City Pub, and the Trillium Lodge as much as possible. As he sees it, sustainability is “not just for hippies anymore.” While encouraging, Eric was also realistic about the hurdles he and his employees have faced (ineffective local recycling options, an abundance of rafting equipment made from petroleum products, etc.). He stressed that sustainability does not mean a lower level of service, in fact, it’s about making smart business decisions that don’t cost a lot and often even save money. Specifically, sourcing materials locally for building, lighting a bath house with passive solar methods (not a single lightbulb was used!), reusing scrap materials, recycling and making bio-diesel saves resources and money. For other initiatives like using “Greenware” biodegradable cups, the extra investment is worth it for the customer engagement, interest and appreciation. By getting a little creative, “rethinking the process” and engaging his employees and customers in the process he continues to expand his sustainable practices and create a unique brand identity for his businesses and experience for his customers.